Modernising Indonesia's Blue Bird Taxi
Thursday 15 Aug, 7.30pm
Straits Clan Attic, Level 4
Those who travel to Indonesia have no doubt been told to "Never take anything but a Blue Bird," the country's leading taxi fleet that has inspired trust for decades. We are honoured to host industry stalwart Noni Purnomo, third-generation leader of Blue Bird Group at Straits Clan. As President Director, she is the luminary who turned Blue Bird Group into a multinational company that most recently introduced its first fleet of electric Tesla taxis. Expect Noni's insight on what it takes to build a powerful and trustworthy brand in a landscape like Indonesia and hear about her journey scaling Blue Bird Group to greater heights.